Creative Brief
Project Details
Date: 10-18-08
Prepared by: Michael Broschart
Project name: Eternal Sunshine of the Spotless Mind Title Sequence
Design Lead: Michael Broschart
Hand-off to Production: 10/15/2008 Product Release: TBA
Project Concept
To develop a new title sequence that continues to follow the film’s narrative style while keeping the audience captivated and suspended until the film’s beginning.
Objectives
To bring something new to the original sequence from found imagery, type, video and sound. To discover and portray the filmmaker’s intentions while setting up the expectations for the audience. Thinking of the title as your only symbol to sum up the tone, look-and-feel, atmosphere and set the stage for the character(s).
Audience
The original filmmaker’s intended audience and our Art 328 class.
Perception/Tone
The overall perception is that of a dark yet comedic romance set to portray an average middle class Joe falling in love with an unexpected choice. The movie uses humor and snide interactions to build the relationship. Colors remain dark and muted except when portraying the new fascination. Then bright colors are used in moderation.
Communication Strategy
Carefully document the filmmaker’s color choices, tone shifts, transition styles, narrative word choice, and audio effects to compile a list of necessary elements that make the film what it is. Using the previous title sequence as a foundation I will push the sequence farther by enriching fleeting moments and emphasizing the erasure of memory.
Competitive Landscape
Similar movie titles:
2006 Amour-Legende
2006 Wristcutters: A Love Story
2006 Stranger Than Fiction
2005 Fetching Cody
2004 I Heart Huckabees
2002 Punch-Drunk Love
2001 Vanilla Sky
1999 Purgatory
1999 Me Myself I
1998 Sliding Doors
1997 Deconstructing Harry
1997 Open Your Eyes
1996 Schizopolis
1993 Groundhog Day
1991 Defending Your Life
1990 Joe Versus the Volcano
1981 Modern Romance
1980 Stardust Memories
1977 Annie Hall
1970 Alex in Wonderland
1967 Je t'aime, Je t'aime
Single-Minded Message
Inner struggle
Font Choices
Averoigne
Berry's Hand
Gumbootcha
ITC Machine
Neutra
1 comments:
I am extremely interested in what your final product is going to look like. With this movie, you have so many options to really develop and explore with. On your font choice i see how some of the rough ones could represent a struggle, but i personally see a more violent struggle, not an internal struggle. Obviously that is a fine line, but i think there has to be a better choice i would think. I do think that you have a nice concept to work with and the direction you are heading towards is nice.
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